As a small roaster @omarcoffeebird's founders Dean Atkins and Andy Gelman recognise their capacity so like to focus on their strengths. Having travelled extensively to producing countries to learn about the complex coffee supply chain, they’ve learnt that using an importer with relationships in each origin is the best way to get the most consistent and highest quality products while ensuring that producers are also happy with the business relationship. “There are people doing great work in every facet of the coffee supply chain, so why try and do it all ourselves? This way we get to focus on our part of the coffee chain; roasting and serving.” Doing what they do best.